In order to gain permission to use his song for this project, I needed to write to Eric Herman for permission to use his song, as he is the copyright holder to the track.
To Mr. Eric Herman
I’m an A-Level Media student, at Victoria College Jersey, and for our main coursework project this year we have been asked to create and produce a music video. I am looking to use your song ‘Dance like an Animal’ as the basis of this video, and am seeking your permission, as copyright holder of the song, for myself to use this song to provide the basis of my coursework. The video I create will be solely used for the purpose of our A-Level course, and therefore there is little risk to your position as copyright holder of the song.
Hope to hear back from you soon
Regards
Michael Morris
Thursday, October 22, 2009
The Cast
Main Character: Elliot Hamlin
3 Judges: Myself, Will Robinson, Robert Birch
Animals: Glen Brown, Gary Coward, Alex Haine, Robert Birch
3 Judges: Myself, Will Robinson, Robert Birch
Animals: Glen Brown, Gary Coward, Alex Haine, Robert Birch
Timetable
We are working on a short time scale, and so therefore need to plan our time wisely, so that we can effectively create the music video is good time.
Week 1: Find Suitable locations
Week 2: Film opening narrative: Audition section
Week 3: Providing the weather is good attempt to film the animals in town
Week 4: Providing the weather is good attempt to film members of the public in town
Week 5: Editing process
Week 1: Find Suitable locations
Week 2: Film opening narrative: Audition section
Week 3: Providing the weather is good attempt to film the animals in town
Week 4: Providing the weather is good attempt to film members of the public in town
Week 5: Editing process
The Idea
The song that the video will be created for is Dance like an Animal, a novelty kids song by the artist Eric Herman. This video therefore needs to be fun and entertaining as it is a novelty song. The idea for the video is to have an opening narrative, in which someone audition s in a Britain’s got Talent style audition in front of three judges, as a dancer. He will get rejected for his ridiculous dancing, and will leave the room. The main actor will then walk out to the street where he will be joined by a serious of people, dressed in animal costumes, linking the video to the song. The video will then see the animals dancing in town, and attempting to get other people to join in with them, thus giving the video a sense of reality within the surreal nature of seeing people dancing in animal costumes. The video will hopefully include members of the public dancing in a serious of locations, whilst the animals will also be dancing around town, particularly in the chorus of the song. The main purpose of the song is the same of any music video, to raise awareness to the public of the song, but mainly to sell copies of the record
Research Into Audience
My research suggests that a similar number of males and females watch music videos, with females having a slightly higher proportion but not significantly so. The main age range for people who watch music videos regularly is 16-25. The majority of people watch music videos on TV, however, some did state that they used the internet as well. Nearly everyone said that a novelty song should have a comical value, and that the music video was particularly important in a novelty song. Whilst not being seen as particularly vital in regular songs, a video is seen as a key component of novelty songs, and should therefore help in getting people to notice the song. Many people said that if the video for a novelty song was comical it would create more interest in the song, rather that if the song was just to be played on the radio they would be more likely to switch it off. This research shows that when creating a video for a novelty song the video is significant as should be entertaining in order to captivate an audience.
The song we have chosen is a predominantly a song for children, and so with the being the case the video must be fun and appeal to an audience of under 10s mainly. With this being the case, the video should be encouraging the children to join in and follow the song. That being said, that does not mean that the video should completely neglect the older audience, who may still find the video entertaining, and the cultural references to shows such as 'Britain's Got Talent' should appeal more to the teenagers and older audience.
The song we have chosen is a predominantly a song for children, and so with the being the case the video must be fun and appeal to an audience of under 10s mainly. With this being the case, the video should be encouraging the children to join in and follow the song. That being said, that does not mean that the video should completely neglect the older audience, who may still find the video entertaining, and the cultural references to shows such as 'Britain's Got Talent' should appeal more to the teenagers and older audience.
Questionnaire
Gender : Male Female
Age: 0-15, 16-25, 26-35, 36-50 50+
How often to you watch music videos? Often Sometimes Rarely Never
Where do you watch music videos? Music Channels Online Both
What is your favourite genre of music (Please State)
Do you feel the music video heightens the song YES NO
What sort of music video do you enjoy? Narrative Live Performance Comical
Do you feel a video for a novelty song need to be comical? YES NO
Examples of Similar Media Texts - Los Ketchup - The Ketchup Song
http://www.youtube.com/watch?v=RFzyYYZsxGc&feature=related
This song is even more in keeping with the sort of music video I am trying to create. This video is set in a real location giving it a sense of normality; however, the dance routine is wacky and instantly recognisable as being part of the song. The fact that this video includes the member s of the band in normal situations, dancing, is similar to the sort of music video we are trying to create. The video is for another novelty song, and features the members of the bands as waitresses at a beach lagoon type situation. Their dancing is generally over the chorus, making the dance routine easy to remember, making this a good novelty song, in terms of cheesiness. The video is not too extravagant and simply features the band dancing and other members of the public gathering round to join them, and in this regard it is very similar to the music video I intend to create.
Examples of Similar Media Texts - The Cartoons - Witch Doctor
http://www.youtube.com/watch?v=dlPVuIDsCag
This video is more in keeping with the sort of music video that I intend to create as it is for a novelty song. The song has a relatively short narrative to introduce it, featuring the members of the band, at their first meeting with the witch doctor, the focus of the song. The speech is presented in a cartoon-like speech bubble, relevant to the band. The video then features the human characters in a cartoon world; this is again relevant to the band and song. This video uses vibrant colour schemes, to give the impression of humour, and a song that is not to be taken seriously, a common theme within music videos for novelty songs. The band members are singing the lyrics of the song, however, this does not really constitute a live performance, as throughout the video they are still within the cartoon world of the Witch Doctor.
This video is more in keeping with the sort of music video that I intend to create as it is for a novelty song. The song has a relatively short narrative to introduce it, featuring the members of the band, at their first meeting with the witch doctor, the focus of the song. The speech is presented in a cartoon-like speech bubble, relevant to the band. The video then features the human characters in a cartoon world; this is again relevant to the band and song. This video uses vibrant colour schemes, to give the impression of humour, and a song that is not to be taken seriously, a common theme within music videos for novelty songs. The band members are singing the lyrics of the song, however, this does not really constitute a live performance, as throughout the video they are still within the cartoon world of the Witch Doctor.
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