Research Into Audience

My research suggests that a similar number of males and females watch music videos, with females having a slightly higher proportion but not significantly so. The main age range for people who watch music videos regularly is 16-25. The majority of people watch music videos on TV, however, some did state that they used the internet as well. Nearly everyone said that a novelty song should have a comical value, and that the music video was particularly important in a novelty song. Whilst not being seen as particularly vital in regular songs, a video is seen as a key component of novelty songs, and should therefore help in getting people to notice the song. Many people said that if the video for a novelty song was comical it would create more interest in the song, rather that if the song was just to be played on the radio they would be more likely to switch it off. This research shows that when creating a video for a novelty song the video is significant as should be entertaining in order to captivate an audience.

The song we have chosen is a predominantly a song for children, and so with the being the case the video must be fun and appeal to an audience of under 10s mainly. With this being the case, the video should be encouraging the children to join in and follow the song. That being said, that does not mean that the video should completely neglect the older audience, who may still find the video entertaining, and the cultural references to shows such as 'Britain's Got Talent' should appeal more to the teenagers and older audience.