Final Overview

How effective is the combination of your main product and ancillary texts?

Our video, poster and CD Digipack all combine to give an overall feeling of the song. All three products use the concept of dancing animals, making the literal transisistion from the metaphorical nature of the song. The song encourages people to dance in whatever way they see fit, and to be as crazy as possible, with that in mind, we created a poster that encorporated the concept of dancing like an animal. The main image of our poster showed a tiger in John Travolta's famous pose from 'Saturday Night Fever', working the dancing theme into our poster, as it was an important factor of the song and video, and using an iconic dancing pose to highlight this fact. The CD Cover used similar ideas, with a penguin involved in a dance lesson, whilst the other images we used showed a penguin in a 'Michael Jackson' pose, and an elephant and a tiger trying to emmulate the famous pose from the film 'Dirty Dancing'. Overall, I believe the three media products we have created combine well to give a strong overall sense of the original idea, and similar themes and ideas are encorporated into all three products.